tisdag 21 maj 2013

the desire for mac

...is a strive away from consumerism, away from the constant demand to choose - we'd spend less time on being a consumer and more on producing., ? which doesn't make sence considering the "prosumer" concept.
However I think it's still interesting to watch the seemingly reversed liberal logic of more individual choice. It is a product that solves the demand for not wanting to spend time making choices between products.
Is this something reversed - then subvertive* ,  or just a visible example of an inherent paradox in the liberal ideology of choice?


*as in turning on it self, but being super succesfull

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